"let them eat Kate"?!?! sorry, but...EW!!!

She does look hot and I love anything with an anti-bride theme.

Oh my lord. this doesn't exactly say bridal now does it. It is pretty fierce though.

She looks amazing, but I can't see this as bridal anything. It's very anti-bridal and I'm not sure if I like that.

I like number 3. Everything else is so "busy". Plus she's wearing my fave undies from them.

I like these as underwear ads but the fact that they are for a bridal line just totally confuses me. I'm getting married in under a month and I just went shopping for bridal lingerie, and this does not appeal to me at all. I can see how it might appeal to the "anti-bride" kind of brides, but then wouldn't they buy something that wasn't from a bridal line at all?

Eck, I think that is really tacky for Kate Moss to do. I'd expect it from Carmen Electra or something, but I just think it's a weird match.

These are actually from their regular line -- they're repackaged for "brides". Which I guess makes even less sense.

With these ads, I feel no desire to even go look at their store - the ads are boring and majorly lacking class. That's just my opinion, of course! Isn't lingerie supposed to make you feel sexy, and put you "in the mood"? These ads definitely don't create a romantic vibe.

I'm really tired of advertisers linking women and violence to sell crap. This is definitely the vibe of these photos (including the one where there is taut rope around her wrists). While some troubled men may find it titillating, you'd think at least they would have the sense not to use that technique when trying to sell things to women.

These are probably constructed by some well-known graphic artist and the originals will fetch a fortune at auction. Still, they're a poisonous addition to the popular culture in terms of the representation of women.

More like Agent Empoisonneur.

I love this, I get tired of the pretty pretty bride all dressed in white-Love it!! And I guess im the ani-priss b*t*h perfect bride so...

No.

hahah, there you have it cinderella brides!

i dont understand how shes gotten so far. blekh

Love!

i'd still love the ads sans kate

Kate Moss is so ugly

very disturbing. Don't like the ads and I'm not a Kate Moss fan. but even if I did like Kate, I'd still find these ads disurbing.

HOT! It's quite dark and disturbing, though.

did they seriously say "Let them eat Kate"??????

that is DISGUSTING....that chick's sweat is probably contagious! ew!

Ok that's just weird that they are involving blood and making their ads look like posters for a bad B movie horror flick. This has nothing to do with weddings.