That just-in-love glow or morning-after flush aside, in most cases we're used to faking it. Nothing adds a dose of instant prettiness like a daub of cream blush and now Max Factor have heard our prayers and come up with their first cream blush for that covetable fresh-faced look.

According to make up artist Caroline Barnes, this ‘super-natural’ look is a key beauty trend for Autumn/Winter 2008. Think dewy skin set with gently flushed and glowing cheeks. Caroline advises keeping lips neutral and only applying mascara to eyes to make your flushed cheeks the defining feature. She says "Boys love it and girls covet it, skin is clean with a soft rosy glow. The aim is to look as if you’ve just come in from a brisk walk, with none of the effort!" Just the kind of low-maintenance look we're loving this summer!

Max Factor Miracle Touch Creamy Blush (£6.99) is available from 1st September 2008.