There's a considerable amount of buzz about two mascaras: Ôscillation from Lancôme ($34) and TurboLash ($30) from Estée Lauder. The dueling products both promise to add volume, length and curl to lashes through their vibrating wands. TurboLash sold out immediately upon its July debut, and Ôscillation had 21,000 names on a waiting list before launching this week.
Of the two, I've tried only TurboLash. It's a good mascara that delivers natural-looking, long and separate lashes. But it's not as though manually wiggling mascara through my eyelashes is a huge burden, so I doubt I'll replace regular mascaras with vibrating ones permanently. What about you — have you tried these? Are you interested?
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Works like a charm.
This sounds like the biggest load of crap from a cosmetic company, if ever I heard of one.
How about people just get hopped up on coffee and use their jittery, shaky hands to apply the mascara? That would get the same result and you'd save $30.
A few months ago, I was shopping in the mascara aisle at the drugstore and this lady asked me if I had ever used a certain kind that was on sale. I said I had, and added, "Not like it matters. They're all the same anyway!"
She started laughing in agreement.
I think mascara brands capitalize on the placebo effect -- they hype themselves up and you believe your lashes look longer/fuller/fatter/whatever, when really, it's the same as always.