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In January we told you about American Eagle's plans to bring their hip style to the younger set and now the company has officially opened the doors to their 77kids line of clothing. Geared toward the 2-10 year olds, the line includes casual, mid-priced items like jeans, hoodies and polos. Named for the year its parent company was founded - 1977 - each of the 150 items in the line has been washed 77 times to ensure it withstands the rough and tumble life of a piece of kids' clothing.
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I don't know about you, but the weather here in SF is a recipe for catching a cold. One day the temperature can be upward of 70 degrees while the next is chilly willy. I sure could have used this navy Cloak & Dagger Paddington Car Coat ($598) last night.
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on Yahoo! |
fashion_addict is treating a guilty pleasure or two with this outfit. She was tired, so she went with a casual outfit, and she bought the bag from a NYC street vendor: "I couldn't help myself!" We all give into a guilty pleasures, so I'm not one to judge. 
Whether you're The Bookworm, The Wild Thing, or anything in between, there's one uniting factor for all of us: budget constraints. For those of us with non-runway budgets, I went on a little excursion to root out some choice pieces for choice prices. Without further ado, you've got your classic dresses, your trendy dresses, your laid-back dresses...one for everyone, all for under 50 big ones. 
Clothes are no longer American Eagle's sole interest. In looking for new ways to connect with their customer, AE has decided to develop original entertainment content through ae.com, YouTube, Myspace, Facebook, and television.
Everything from music, comedies, reality programming and dramas are in the cards, but the first project is a 12-episode series, It's a Mall World, directed by Milo Ventimiglia.
